Beverages

Cannabis Forum 2019: The Challenges Facing Entrepreneurial Brands

Cannabis Forum 2019: The Challenges Facing Entrepreneurial Brands

In this panel discussion, recorded on June 14, 2019 at the Cannabis Forum Summer 2019 in New York City, BevNET Editor-In-Chief Jeff Klineman talks with several cannabis industry professionals — including Nanogen CEO Ben Larson, CAN CAN Cleanse CEO Teresa Piro, Big Rock Partners COO Joyce Cenali, and Botanica co-founder Chris Abbott — about how entrepreneurial brands can best overcome these challenges.

Nanogen Wants You To Try Its Weed Beer

Nanogen Wants You To Try Its Weed Beer

What’s better than a regular beverage? An infused one.

Or at least that’s the thinking at Nanogen Labs, a Cannabis-industry startup that’s bringing us weed beer, among other drinkables. Grit Daily caught up with CEO Ben Larson after BevNet’s gathering in New York at the newly opened 420 Shop to get a closer look at the company’s origins and its “magic behind the scenes.”

Weed beer is near, and it’s gonna get weird

Weed beer is near, and it’s gonna get weird

One method Two Roots may be employing to achieve its effects is through nano-emulsion, said NanoGen Labs founder Harold Han, who has a PhD in emulsion chemistry and has been working in the field for more than a decade. Han said that by making the cannabis oil containing the main psychoactive component — Tetrahydrocannabinol, commonly referred to as THC — small enough, it would be possible to achieve the effects Hayford talked about.

“The technology exists to do so now, but you would have to customize it for large production,” he said.