In this panel discussion, recorded on June 14, 2019 at the Cannabis Forum Summer 2019 in New York City, BevNET Editor-In-Chief Jeff Klineman talks with several cannabis industry professionals — including Nanogen CEO Ben Larson, CAN CAN Cleanse CEO Teresa Piro, Big Rock Partners COO Joyce Cenali, and Botanica co-founder Chris Abbott — about how entrepreneurial brands can best overcome these challenges.
What’s better than a regular beverage? An infused one.
Or at least that’s the thinking at Nanogen Labs, a Cannabis-industry startup that’s bringing us weed beer, among other drinkables. Grit Daily caught up with CEO Ben Larson after BevNet’s gathering in New York at the newly opened 420 Shop to get a closer look at the company’s origins and its “magic behind the scenes.”
The importance of ingredients was highlighted by Piro, Nanogen CEO Ben Larson, Botanica co-founder Chris Abbott and Joyce Cenali, Big Rock Partners’ founding partner and COO.
Nanogen Labs produces nano-emulsions that enhance the water compatibility and bioavailability of cannabinoids.
“If brands aren’t struggling yet they will,” Larson noted. “There’s a lot of fairy dusting going on in the CBD space. After the hype goes away, what’s going to keep a brand moving?”