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Cannabis Forum 2019: The Challenges Facing Entrepreneurial Brands

Cannabis Forum 2019: The Challenges Facing Entrepreneurial Brands

In this panel discussion, recorded on June 14, 2019 at the Cannabis Forum Summer 2019 in New York City, BevNET Editor-In-Chief Jeff Klineman talks with several cannabis industry professionals — including Nanogen CEO Ben Larson, CAN CAN Cleanse CEO Teresa Piro, Big Rock Partners COO Joyce Cenali, and Botanica co-founder Chris Abbott — about how entrepreneurial brands can best overcome these challenges.

Cannabis Forum Recap: Brands, Thought Leaders Discuss Industry Issues

Cannabis Forum Recap: Brands, Thought Leaders Discuss Industry Issues

The importance of ingredients was highlighted by Piro, Nanogen CEO Ben Larson, Botanica co-founder Chris Abbott and Joyce Cenali, Big Rock Partners’ founding partner and COO.

Nanogen Labs produces nano-emulsions that enhance the water compatibility and bioavailability of cannabinoids.

“If brands aren’t struggling yet they will,” Larson noted. “There’s a lot of fairy dusting going on in the CBD space. After the hype goes away, what’s going to keep a brand moving?”