In this panel discussion, recorded on June 14, 2019 at the Cannabis Forum Summer 2019 in New York City, BevNET Editor-In-Chief Jeff Klineman talks with several cannabis industry professionals — including Nanogen CEO Ben Larson, CAN CAN Cleanse CEO Teresa Piro, Big Rock Partners COO Joyce Cenali, and Botanica co-founder Chris Abbott — about how entrepreneurial brands can best overcome these challenges.
What’s better than a regular beverage? An infused one.
Or at least that’s the thinking at Nanogen Labs, a Cannabis-industry startup that’s bringing us weed beer, among other drinkables. Grit Daily caught up with CEO Ben Larson after BevNet’s gathering in New York at the newly opened 420 Shop to get a closer look at the company’s origins and its “magic behind the scenes.”
By “vehicle,” Larson is referring to the method of consumption. Compared to smoking, vaporizing, or ingesting it, the most rapid and efficient delivery system is, in fact, water-soluble CBD. At Larson’s lab, the focus is on nanoemulsion — a process that breaks CBD down into micro-sized clusters.
“With nanoemulsion,” Larson explains, “we are able to reduce the droplet size of the encapsulated oil so that it is better absorbed by the body. It can pass through the membranes of the body instead of going all the way through your digestive tract and getting filtered out by the liver.”